Project: Playing in Traffic
Purpose: Digital Wayshowing assignment for Eli Blevis' Meaning and Form class
Team: Lorelei Kelly | Xiaohan Liu| Dane Petersen | Sarah Reeder
Duration: 1 semester
Completed: Spring 2009
Methods: Ethnographic observation, interview, photography, digital sketching, bodystorming, presentation
Download Presentation [PDF]

For this semester long project we designed a series of concepts for the Bloomington Entertainment and Arts District (BEAD) to 1. increase visibility and awarness of the Bloomington arts district and its physical boundaries, and 2. encourage residents and visitors in Bloomington, Indiana, to utilize the city's public transportation. Using digital signage, our concepts promote awareness of place and encourage sustainable choices in transportation.

By presenting a variety of options ranging from practical to ludic, we offer BEAD their choice of paths for the future.